Six Signs You Need to Revisit Your Communications Strategy
Communications plays a pivotal role in the success of any organisation, particularly those in the social impact sector. A well-devised communications strategy ensures your messages resonate with your stakeholders and aligns with your organisational goals. However, like all strategic elements, your communication strategy isn’t set in stone. There are times when revisiting and reassessing your approach becomes essential.
Misalignment with Organisational Goals: Your communications strategy should serve as a vehicle that carries your organisation closer to its mission. If you find a discrepancy between your communication efforts and your organisational goals, it may be time for a strategic overhaul.
Low Stakeholder Engagement: Your communications should inspire your stakeholders - including donors, beneficiaries, employees, and volunteers - to engage with your cause. If engagement is dwindling or not increasing at the pace you’d expect, your communications strategy may need a revamp.
Negative or Insufficient Feedback: Feedback is a crucial tool in assessing the effectiveness of your communications. If you’re receiving negative responses or not getting enough feedback, it could be a sign that your message isn't resonating or reaching your audience effectively.
Inconsistent Messaging: Consistency in messaging is crucial for building trust with your stakeholders. If your communications seem disjointed or contradictory, it might be time to revisit your strategy and reaffirm your core messages.
Outdated or Ineffective Channels: The platforms you use to deliver your message are just as important as the message itself. If your current channels aren’t yielding desired results or if there are new platforms that better align with your stakeholders' preferences, it’s time to reassess your approach.
Lack of Measurement: If you're not tracking the outcomes of your communication efforts, you're missing out on vital data that can inform your strategy. A lack of measurement practices is a definite sign that your communications strategy needs attention.
Revisiting your communications strategy isn’t a sign of failure. On the contrary, it’s a demonstration of your organisation’s adaptability and commitment to excellence. Remember, communication is a dynamic process that should evolve with your organisation, your stakeholders, and the wider social landscape. Regularly reviewing and adjusting your strategy is key to ensuring your communications continue to drive your mission forward and amplify your impact.
If you’re keen to revisit your communications strategy - then maybe it is time for an audit!
